GM Daewoo UK Ltd Established As The New Import And Sales Organisation For Daewoo Cars In The UK Market

Following the final closure of the negotiations which have established GM Daewoo Auto and Technology as the new design development and manufacturing company for Daewoo cars worldwide, GM Daewoo UK Ltd (a wholly-owned subsidiary of GM Daewoo Auto and Technology) is now operational.

Retail Network

GM Daewoo UK Ltd is the new import, distribution and sales organisation for Daewoo cars in the United Kingdom. In line with the new Block Exemption regulations, the company will supply its product range and service back-up through a network of Distributors, supplemented by Authorised Repairers, spread geographically across the UK.

Initially, 30 Distributors will be operational, supported by 51 AA Service Centres. All sites will carry out warranty work. An additional 15 potential distributors are already under review by the company for planned appointment during November/December, with more in the pipeline. GM Daewoo has a target total of 100 outlets by year end.

Three-year customer care package

Daewoo has a record of excellence for customer care, providing a no-hassle experience throughout the ownership cycle. The new company will continue to develop this service and maintain an industry-leading position for customer service in the UK. Daewoo has established a lead position in the UK with its innovative three-year customer care package and recently came top of the J.D. Power UK Car Customer Satisfaction Survey "Cost Of Service/Repair" category. The customer care package included free servicing for three years and warranty cover for three years. GM Daewoo will honour these elements with existing customers.

New Customer Assistance Centre

GM Daewoo UK Ltd has set up a new Customer Assistance Centre which is now operational. The number is 0800 060606.

Open Letter

In order to communicate quickly with its UK customers following the establishment of the new business, GM Daewoo UK Ltd will be publishing an open letter in the national press on Saturday October 19th.

Further operational details of GM Daewoo UK, its products and pricing will be announced at the British International Motor Show in Birmingham on October 22nd.

Published 17 October 2002 Melanie Carter

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