Daewoo has appointed Daewoo Gatwick Ltd to be its new retail partner to represent the Korean car manufacturer in the west of Sussex, covering the towns of Crawley, Redhill, Reigate, East Grinstead, Godstone and Horsham. The retailer will trade as Gatwick Daewoo with effect from 1 February.
Located adjacent to Otters Ford at Three Bridges, Gatwick Daewoo will be staffed by personnel who have transferred from Daewoo’s former site in Crawley, ensuring the highest level of customer service.
"Daewoo has been very popular in our region," commented Bob Mosseri, Chairman of Gatwick Daewoo. "Over the past six years, they have gained considerable market share as well as an excellent reputation for good value and good service. We are very proud to be appointed to represent them in the future, especially as they have some exciting new products in the pipeline matched with some promising plans. Daewoo are here to stay, and we look forward to being of service to their customers."
"Crawley and the whole Gatwick area is an important market for us," commented SK Kim, Managing Director of Daewoo Cars. "We have many satisfied Daewoo owners in the area so it was important to us to ensure they are well catered for. The new dealership has shown great commitment to the brand, and we feel very positive about their ability to meet the expectations of our customers. They have our full support and we anticipate great results from them."
Last May, Daewoo announced a change to its distribution strategy with the introduction of high quality franchised dealers to operate in parallel with its own wholly-owned network of outlets. The growth in size of Daewoo’s network will allow more car buyers to enjoy the industry-leading standards of service and attention that have proved so popular since the company’s UK launch in 1995.
"We have ambitious plans to improve our geographical coverage and in turn our market share. The recruitment of high quality dealers is a key part of that and we have a busy few months ahead of us as we get more retailers on board," said SK Kim.
Gatwick Daewoo can be found at Worth Park Avenue, Three Bridges, Crawley, RH10 7AB. Telephone: 01293 553552Published 31 January 2002