Drive A Chevrolet - And Do Two Charitable Good Turns
Published: 7th February 2005
Be the first to take a test drive in a car from Britain’s newest car brand and contribute to not one but two of the best charitable causes you can - to the tune of £10 each. That’s the unique offer now in place from Chevrolet through its nationwide network of retailers.
Chevrolet’s offer is simple enough - take a test drive in one of its outstanding value range of cars, including the cheeky Matiz, compact Kalos, sporty and luxurious Lacetti or capacious Tacuma - and the company will donate £10 each to the NCH the Children’s Charity and the Tsunami Earthquake Appeal.
Chevrolet and its retailer network is working hard to launch the brand - one of the best known in the world but whose cars have previously been virtually unknown in the UK. With 3.8 million cars sold every year, Chevrolet has a strong global position within the General Motors family and is now looking for real success in Britain. Already retailer launch events in the past week have generated tremendous showroom ‘traffic’ and British motorists are now being invited to take a new Chevrolet out on the road to see just how good a drive they can get for so little money.
"We know consumers face a myriad of choices and that their time is really precious. So we thought that a form of reward was in order if they get behind the wheel of a Chevrolet in the next few weeks – and what better reward than a contribution to two charities doing outstanding good work, one here at home and one in the devastated regions of Asia," says Rob Smettem, Chevrolet UK’s Marketing Director.
