Chevrolet Launches The Make it Happen Campaign

Chevrolet Spark

Chevrolet Spark

The campaign draws attention to Chevrolet's range of cars which includes compact cars, hatchbacks and SUVs and specifically highlights the Chevrolet Spark and Cruze Hatchback.

This article may be out of date and is for reference only

Chevrolet will launch a new campaign encompassing national TV, print and digital media over the summer which celebrates the brand's centennial anniversary as well as supporting the introduction of five new cars.

Wayne Brannon, President of Chevrolet Europe, comments: "Chevrolet's DNA is all about the spirit of optimism and opportunity, the passion for expressive design and the value for money that Chevrolet has always been known for."

"If you ask 100 Europeans what they know about Chevrolet, research shows that 85 of them think of 'Chevy' as a brand with American roots and values. No other volume brand in this marketplace can say that," continues Brannon.

The campaign "Make it Happen" started in July with a series of print advertising. followed by a TV campaign which first aired on 1st August 2011 during Show Me The Funny on ITV1 with a 30 second slot. The campaign runs until October 2011.

The campaign draws attention to Chevrolet's range of cars which includes compact cars, hatchbacks and SUVs and specifically highlights the Chevrolet Spark and Cruze Hatchback.

Mark Terry, Managing Director, comments: "The integrated tagline 'Chevrolet - Make it Happen' embraces the element of 'empowerment' and 'can-do spirit' people already connect with U.S. culture: encouraging us all to grab any opportunity that presents itself for us to make the most of every day. The new TV spots and print ads show viewers how important it is not to miss important opportunities in their lives: 'no more missed opportunities'."

Chevrolet's lead creative agency G2 / Herezie based in London and paris developed the 'Make it Happen' brand campaign and are responsible for the brand's advertising, international product literature, below-the-line and point of sale communication.

The TV adverts were directed by Bernd Wondolleck and will also be aired across other European countries.

Published 3 August 2011 Staff
 

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