Did You Know That....
- The Chevrolet 490, launched in 1915, owes its name to its price?
It was pitched directly against the Ford T model and - like its
competitor - could be bought for just 490 US dollars. It was built
at various factories linked to the Chevrolet Motor Company through
a franchising system.
- The first subcompact car manufactured in the U.S. was a
Chevrolet? It was the Vega, launched in 1971. It was followed by
the Chevette in 1976, the smallest Chevrolet ever at that time.
This model, a representative of General Motors' T-Car world car,
was initially sold with 1.4 and 1.6-litre engines.
- The Powerglide transmission of 1950 was the first automatic
transmission to be offered in a vehicle below the full-size category?
Chevrolet built more than 300,000 of these transmission units in
the first year alone.
- Louis Chevrolet left the company in 1914 because he had
an argument with his partner Billy Durant about the positioning
of the company? Chevrolet wanted to build exclusive vehicles, Durant
was in favour of popular cars. Who actually won the dispute is no
secret because the name Chevrolet has since become synonymous with
good-quality but inexpensive cars and trucks.
- Chevrolet became part of the General Motors Group in 1918?
- The value-brand strategy was featured as early as 1929 in
the advertising slogan "A Six for the Price of a Four"?
In the then new "Stovebolt Six", the customer really got
the smoothness and acceleration of a six-cylinder engine for the
price of a four-cylinder unit.
- The first GM plant outside of North America was built in
Denmark in 1923? The then head of production of GM, William Knudsen,
(1879-1948), emigrated from Denmark to the US in 1899…
- Chevrolet planned to change from water to copper cooled
engines (an air cooled engine using copper fins) in 1921? The revolution
failed due to durability problems, and only about 800 copper cooled
cars were built in total.
- The failure of the copper cooled engine led to the first
dedicated proving ground for testing automobiles? To this day, GM’s
Milford Proving Ground opened in 1924 is the biggest of its kind
in the world.
- The founder of both Chevrolet and General Motors, „Billy"
Durant (1861-1947) had to leave the company after financial quarries
three times in all. Durant, who at one time amassed a fortune of
$ 120 million died as a manager of a bowling alley.
Published 21 February 2005
- 1 car in 16 sold in the world is a Chevrolet
- A Chevrolet is built every 7 seconds
- Over 175 million Chevrolets have been sold to date
- Chevrolet will sell in 90 countries in 2005
- The Chevrolet Aveo (Kalos in the UK) is the best selling small
car in North America
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