As Miss lawman enters her new role, Chevrolet is preparing the launch of the all new Aveo, which arrives in UK Showrooms in October 2011.
With immediate effect, Chevrolet UK has appointed Rebecca Lawman as its new Marketing Manager.
Miss Lawman has been working for Chevrolet since 2005, starting in marketing roles with the Reg Vardy dealer group and a Mercedes Benz retailer, before joining Chevrolet.
Previous roles with Chevrolet include a field-based regional role, heading up dealer marketing and most recently as Product Manager. Rebecca was also responsible for Chevrolet's appearance at the Goodwood Festival of Speed.
As Marketing Manager, Rebecca will be responsible for all Chevrolet's ongoing marketing activity, including the recent 'Make it Happen' media campaign, which aims to increase recognition and awareness of the brand in the European market.
"It's a thrilling time to be working for Chevrolet," Miss Lawman said. "We've undergone something of a product revolution to the point where there is no model in our current range that is more than two years old. We've got an amazing brand, a great line-up of cars and huge opportunity for growth in the coming months and years, and the key to that will be growing awareness of both how strong our brand and product offer are across the UK and beyond."
As Miss Lawman enters her new role, Chevrolet is preparing the launch of the all new Aveo, which arrives in UK Showrooms in October 2011. She will also be responsible for the Chevrolet Volt, extended range electric car, which will have its UK debut in early 2012.
"Rebecca is typical of the Chevrolet UK team and of our brand and model range," said Chevrolet UK Managing Director Mark Terry. "As a brand we're young, energetic, vibrant and geared for growth, while our cars are just getting better and better all the time. She’s the ideal fit as we enter the most important phase of our UK history."Published 26 August 2011