Chevrolet's 100 Year Celebrations At The Goodwood Festival of Speed
An Americana-themed backdrop was on display, showing a road trip-style journey through Chevrolet's history.Published 5 July 2011
At the 2011 Goodwood Festival of Speed, Chevrolet celebrated their 100th birthday with a large stand and a number of events and debuts for visitors.
Alongside the new 5 door Chevrolet Cruze hatchback's public launch, the all new Chevrolet Aveo (due in the Autumn), the new Chevrolet Orlando and Captiva models were also on show.
The USA Car of the Year, the electric Chevrolet Volt also made its UK debut, as did the European specification Chevrolet Camaro in both coupe and convertible forms.
An Americana-themed backdrop was on display, showing a road trip-style journey through Chevrolet's history.
The Corvette ZR-1 and Chevrolet Camaro both took on the Goodwood hill Climb, driven by British Touring Car champion Jason Plato, joined by the Chevrolet Volt.
BTTC drivers Jason Plato and Alex MacDowall also drove the 1.6 mile track in blue Chevrolet Cruzes, whilst 16 year old Cameron Davies - the youngest ever works-supported rally driver - showcased his new 1.0-litre Formula 1000 Spark.
Chevrolet UK Managing Director, Mark Terry, said: "The Goodwood Festival of Speed is as much of an icon as Chevrolet itself, and we're proud to be such a significant part of this year's event. After all, it's not every day you celebrate 100 years!
"Yet despite 100 years of progress, by the end of 2011 there won't be a car in the Chevrolet range that's more than two years old. It's a great time to grow the brand - style, innovation and confidence run deep through our cars and our team, and now's when we make it happen."