One month after launch, Caterham’s all-new version of the legendary Seven, the CSR, has already racked up nearly a hundred orders.
The British performance sportscar firm had originally eyed an annual order book of around 125 for the new Cosworth powered model. That figure is now looking increasingly conservative, especially as the first customer car is not due to be delivered until next spring.
Indeed, interest in the famous Seven has not been limited to the CSR, with sales of the Superlight R300 and entry-level 115bhp K Series Roadsports also boosted by the arrival of the new model.
"We’ve been blown away by the reception the car has had," explains Simon Nearn, managing director of Caterham Cars. "Given that the car has not been released to the press or available for general road test, sales have been extremely encouraging."
With EU4 emissions approval under its belt, Caterham has its sights firmly set on a European market, which, up until now, has been starved of a 200bhp version of the Seven. However, it has been the strong following for the car in the UK that has shown the initial take up.
Nearn added: "We haven’t even started opening up sales or delivering the demo cars across the Continent yet, and given the level of interest we’ve already received, the signs are very good. The road car has created enormous interest and the 2005 Cosworth Caterham Masters race series in Europe is already looking like reaching capacity before the end of this year."
In addition to the new 2.3-litre all-alloy Cosworth engine, the Caterham Seven CSR includes F1-style front and fully independent rear suspension, 25 per cent stiffer chassis, improved aerodynamics and the most dramatic overhaul of its dashboard and trim in the model’s entire 48-year history.
Prices for the 200bhp version of the Caterham Seven CSR start at £27,450 and from £33,950 for the race focussed 260bhp version.Published 23 November 2004