Caterham Cars is changing the way cars are designed, by asking everyone passionate about cars to submit their ideas in a World first community designed sports car.
In a collaboration with Project Splitwheel, all car enthusiasts, no matter what engineering skills, design experience or mechanical knowledge, will be offered the opportunity to submit ideas and concepts for the new Caterham. There will be open debate about the submissions with other users, before finally voting on what makes it to the all-new sports car.
Encompassing many forms on the modern web, including blogs, forum discussions and a Wikipedia style user-edited knowledge base with a comprehensive voting system, users submissions will slowly manifest into a workable vehicle design. Caterham’s engineering team and Project Splitwheel will input guidance and knowledge from the automotive industry when required.
Taking environmental issues and pressures into consideration, Splitwheel will consider alternative methods of propulsion aiming to create a prototype vehicle to be included in its model range as quickly as 2011.
Project Splitwheel’s automotive consultant Piers Drake acknowledges the power of the internet. Cars are amongst the most hotly debated topics on the internet and for the first time we are going to channel some of that passion and energy into an exciting high-profile project with a real-world outcome,” says Drake. “Every petrol head dreams of running their own sports car company. Project Splitwheel is effectively the world’s first ‘virtual’ car manufacturer and as far as possible we will be asking our members to call the shots, just as if they were running a marque themselves.”
Registration is free, and open now at www.splitwheel.com where anyone is able to become part of automotive history. All that is required is a passion for cars! The Project is set to start early in the New Year.Published 5 November 2008