Cadillac's Global Expansion Reaches South Africa
Published: 22nd November 2006
General Motors is set to launch the Cadillac brand in South Africa early in 2007. Three models will initially be available - the BLS mid-size saloon, the SRX crossover SUV, and the STS full-size saloon. Each of the vehicles embodies Cadillac's distinctive bold design, innovative technology and outstanding performance.
"The portfolio we are offering in South Africa has been developed for luxury international markets," said James Vurpillat, director of International Marketing and Brand Development for Cadillac. "The STS and SRX have achieved success in North America, Europe and Asia, and the new mid-size BLS has been an important addition to our Cadillac portfolio. South Africa is one of the fastest growing automobile markets in the world, and with our distinct portfolio of luxury vehicles, Cadillac is ready to further its expansion on the African continent."
Through the first half of 2006, Cadillac sales outside of the U.S. grew 13 percent compared to the same period a year earlier. In China, where the brand was introduced only two years ago, sales were up 93 percent in the same period. In Europe, the launch of the Cadillac BLS helped sales in the first half grow by 30 percent.
Cadillac BLS
Our Cadillac BLS Guide lists the full specification of the current UK BLS range, including car prices, fuel consumption, dimensions and other vital data.
Price Range: £21,495 - £27,600
Body Style:
Fuel:
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Models in the range: 6
We have road tested the Cadillac BLS, to read our in-depth car review:
Cadillac BLS Review - Nov 2006
Our Car Buyer’s Guide covers all of the UK’s major new cars and includes CO2 ratings and car insurance groups. Data updated on the 6th July 2008
