Cadillac Converj Concept Car UnveiledPublished 12 January 2009
General Motors unveiled a further glimpse at the potential of electric propulsion today, this time in the form of luxury transportation, with the Cadillac Converj Concept. The Cadillac Converj was developed as a well-appointed grand touring coupe with a bold design and a host of interactive technology.
The four-passenger Cadillac Converj concept is intended to show how GM's revolutionary electric propulsion technology - called Voltec - can power a luxury coupe with a typically Cadillac 'no compromises' design. The technology enables up to 40 miles of gas- and emissions-free electric driving with extended-range capability of hundreds of miles.
Bob Lutz, GM's vice chairman of Global Product Development, said the Converj concept has production substance. "It's a logical extension of our plan to reinvent the automobile," he said. "It clearly shows what a Cadillac electric vehicle could look like, and clearly indicates that global luxury customers can have a car that has both strong design and electric propulsion with a total range of hundreds of anxiety-free miles."
Cadillac's extended-range electric vehicle (E-REV) concept has a new body style that is an evolution of the brand's traditional Art and Science design theme. An aggressive, forward-leaning arc profile is the foundation for the sporting stance. And more than a Cadillac in form, Converj is also intended to be a Cadillac in substance, with the premium materials, technology and driving dynamics that are hallmarks of the brand.