Malcolm Wade said, "Since May in the UK we have registered 150 Cadillac and Corvette vehicles of which twenty Cadillacs and 12 Corvettes have been bought by customers, mainly private buyers."
"The remainder of these vehicles are currently being used by us and the dealers as demonstration vehicles for the public and the media. We are now actively exposing the brands to customers and since June 1.5 million UK people have seen our Cadillac and Corvette models at 18 promotional events. We look on this as being a long-term venture, it might take 10 years to get Cadillac on the map in Europe, it has taken Lexus 14 years and they have only just got round to introducing diesel models to their range."
"Car buyers are the most promiscuous customers these days, they swap and change their allegiance to brands at will so once we have the new BLS range on offer next May and diesel engines available for other models we are confident of achieving conquest sales. Our cars offer affordable luxury and are a credible alternative to other luxury marques," said Wade.
The attack on the UK market for the Cadillac brand will centre around three core right hand drive model ranges although other left hand drive variants will be offered in very limited numbers.
The Swedish built BLS will be introduced in right hand drive form with petrol and diesel engines in May 2006 at prices yet to be announced. They are expected to start at around £20,000, slightly more than the comparable Saabs but less than the CTS.
Currently the Cadillac CTS, a luxury high specification sports saloon, engineered for European markets and available in right hand drive, is pioneering their sales drive. With the option of 2.8 and 3.6-litre V6 petrol engines with five speed automatic transmissions, prices range from £24,850 to £29,850. Diesel engine options are expected in the future.
The SRX is a large recreational 4x4 that combines the driving dynamics of a luxury station wagon with the off-road abilities and interior space of a sports utility vehicle say Cadillac. A three-row, seven-seat option is available. Currently the vehicle is available in left hand drive form only with 3.6-litre, V6, and 4.6-litre, V8 petrol engine options and priced between £29,850 and £39,850. Right hand drive versions are expected to be available in 12 months time but diesel versions will not be forthcoming for two years.
Also in the Cadillac range, with some available in very limited numbers for the UK, are the left hand drive, 400hp, CTS-V saloon, the STS luxury touring saloon and the XLR two-seat roadster.
The Corvette C6 line-up consists of two left hand drive only variants both powered by a 6.0-litre small bock V8, 400hp petrol engine. The 186mph, C6 coupe is priced at £45,850 and the convertible at £51,850. Around 80 of these models are expected to be available to UK customers in a full year of sales.Published 14 October 2005