BMW CleanEnergy education programme wins PR award
BMW has won an International Visual Communications (IVCA) gold award for its innovative CleanEnergy education programme.
Designed for use by secondary schools, the programme explores renewable energy forms and in particular the future use of hydrogen as a vehicle fuel.
Rosemary Davies, public relations executive for BMW, said: "This prestigious award underlines BMW’s long term commitment to providing education programmes of the highest standard on a range of issues. Our education programme has been established for 13 years and covers road safety education in primary schools and citizenship and science programmes at secondary level all supported by web-based and enquiry services."
Commenting on the BMW programme, the judges said: "An excellent programme. Both the video and supporting material more than fulfilled the criteria, promoted BMW as an advocate of clean energy and will sustain their PR image to all publics."
The IVCA Awards provide an international showcase for corporate visual communications and celebrate some of the world’s most outstanding craft skills and successful business communication solutions.
Produced for BMW by dbda, an agency that specialises in the area of community, safety and education, the CleanEnergy programme is one of a number of elements in BMW’s current portfolio of education resources.Published 6 April 2003