BMW first automotive manufacturer to launch new style accredited in-house sales training programme
BMW Great Britain is looking to recruit 750 new young sales executives for its UK dealer network over the next three years.
The new jobs represent a 10 per cent growth in the number of people employed in the BMW and MINI dealerships in the UK.
The recruitment drive, aimed at 18-24 years olds, offers a new comprehensive two-year in-house training and development programme giving the successful participants the skills and knowledge required for a successful career in sales within the BMW and MINI dealer network in the UK.
Commenting on the launch of the sales career programme, Jim O’Donnell, managing director of BMW Great Britain, said: "BMW will be introducing an unprecedented number of new cars in the next five years and our UK dealer network needs to increase its sales force to meet this challenge. There are not enough experienced sales people in the UK with the right skill sets and we have decided to grow our own talent. Put simply, we want to recruit, develop and retain the most highly skilled sales executives in the UK motor industry."
The programme, the first automotive in-house training initiative for sales personnel in this format accredited by the Institute of Sales and Marketing Management, provides the foundation for a career in automotive sales. Other dealer in-house training programmes for young people, covering service, bodyshop and parts and run by BMW’s Centre for Development, have already seen the retention rate for dealer personnel rise to 90 per cent, double the rate normally found within other dealer networks within the UK.
Patrick Joiner, chief executive of the Institute of Sales and Marketing Management, said: "The ISMM is very pleased to work with BMW to help promote the highest standards of sales professionalism throughout its UK dealer network. All too often, sales is not recognised as a career of choice for young people entering the workforce. In reality there is no more important function in any commercial organisation than selling. This innovative programme will give young people the opportunity to embark on an exciting and rewarding career in sales with the support of first class training from one of the world’s best-known employers and also benefit from a professional qualification that will set them in good stead for the whole of their career."
Candidates can either be put forward for the programme by a BMW or MINI dealer or alternatively apply direct to BMW Great Britain who will place them with a dealer. The dealer will employ each successful applicant during his or her two-year training programme.
BMW Great Britain is looking to attract high calibre young people with a mature outlook and a minimum of Mathematics and English at GCSE level plus three other subjects at Grade C or above. Equivalent vocational qualifications will also be considered. Good communication skills and a clean driving licence are also required. Undergraduates and graduates interested in a career in sales are welcome to apply. Further information and an application form can be found on the BMW website www.bmw.co.uk under About BMW / Careers.Published 5 August 2003