Record Sales Keep BMW As The Leading German Car Brand In The UK

BMW 630i Convertible

 

2005 will be the 25th anniversary of BMW passenger car sales in the UK under the direct ownership of the manufacturer. BMW took over the franchise operation of TKM in 1980 and UK sales in BMW’s first year in command were just 13,451 units.

Apart from three years in this 25-year period, 1991/2 and 2000 when the country was ‘in recession’; each year has been a record year for BMW in the UK.

"This year we expect to sell around 100,000 vehicles in the UK, our best year ever, but depending on the overall state of the economy in the country next year, we should see a growth in our sales of another five per cent" said Chris Willows, Corporate Communications Director of BMW Great Britain. In 2003 BMW’s UK sales were 93,500 units. Approximately 70 per cent of their UK customers are business or company car users.

Willows was speaking at this week's media introduction of the new BMW 630i Coupe and Convertible, BMW 535d Saloon and Touring and BMW X3 2.0d models which go on sale immediately.

BMW’s growth will be driven in 2005 by the introduction of more new models including the new 3-Series Saloon and Touring in the Spring followed by M5 and M6 variants of existing ranges along with the introduction of new engines.

UK new car sales figures released this week show that BMW has sold 90,000 units in the eleven months to date of this year, an increase of 5.6 per cent. In the same period Audi has sold 73,500 vehicles a growth of 8.2 per cent but Mercedes sales have fallen to 76,400, a drop of 11.4 per cent.

BMW currently sell over one million vehicles annually worldwide.

Published 10 December 2004 Melanie Carter
 
 

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