Another World First For BMW As It Opens The Door To In-Car, On-Line Communications
Published: 26th April 2003
BMW Online
BMW Online will be available from 28 April, 2003 to coincide with the UK launch of new 730d and 760i/Li models. Initially available as an option across the 7 Series range, the system allows drivers and passengers to access news and business information, and to send and receive email without leaving their vehicle.
It uses a dedicated BMW portal which links to selected on-line partners Michelin, The Press Association and D&B (Dun & Bradstreet). As well as access to key data and market information, these partners open up a rich seam of leisure information, including local places of interest, theatres, restaurants, cinemas and weather forecasts.
The package is interactive too, with links from BMW Online to the in-car telephone and GPS satellite navigation. Subscribers can, for example, find a local restaurant and transfer contact details to the in-car phone. After making a reservation, the driver is guided to the front door courtesy of GPS Navigation.
It is activated via the vehicle’s iDrive system, with information and images delivered straight to the car’s on-board monitor. All complete in a push and few clicks of the iDrive controller.
Commenting on the system, BMW Great Britain managing director Jim O’Donnell said, "BMW is a world leader in automotive innovation and we are committed to developing technologies that offer real benefits to our customers. The launch of BMW Online means new 7 Series buyers now have the option of staying in touch whenever they are using their car. This is a truly groundbreaking step forward for in-car communications, matching the ever-increasing demands of our communications age."
BMW Online is the latest innovation in BMW’s ConnectedDrive programme, a concept that is bringing safer and more efficient motoring through a blend of online communication, telematics and driver assistance systems.
