"This makes the two-door, four-window BMW sports coupé
the ideal touring car for the demanding motorist wishing to enjoy
the thrill of speed and the pleasure of sports motoring."
From a 1937 internal memo on the launch of Europe's first coupé,
the BMW 327.
Thankfully, it seems, very little has changed in BMW's philosophy
towards its Coupé models over the past 66 years. However, the
product has clearly developed since the introduction of the BMW 02
Coupé in 1966 established Europe's compact sports Coupé
market and BMW has consistently driven sales in the segment through
a strategy of clear, but subtle differentiation between Coupé/Convertible
models and other 3 Series body styles.
The new BMW 3 Series Coupé, now in its 6th incarnation as either
a 2-door sports saloon or coupé, features a number of stylish
design enhancements and technical developments that reinforce both
this philosophy and the car's sporty and dynamic nature. The Coupé
retains its understated muscular looks, but becomes even more clearly
differentiated from its Saloon and Touring cousins with major work
to the front end and bonnet, design and safety enhancements at the
rear and added specification and technical features.
The introduction of the BMW 3 Series Convertible in 1985 had a similar effect to the Coupé, establishing itself as the benchmark in the compact four-seat convertible market. This latest model, a mid-life revision of the third generation (launched May 2000), reinforces BMW?s reputation as the leader in styling and dynamics for the soft-top market.
Published 14 May 2003