Rockingham, Europe’s fastest motor racing venue and BMW, one of the world’s most prestigious automotive manufacturers, today announced an agreement that will enable Rockingham to offer a wide variety of driving experiences using a range of BMW cars.
The new agreement, which comes into effect from 1st November 2003, further underlines Rockingham’s leading position in the UK’s driving experience and corporate entertainment industries.
Rockingham will offer a variety of driving experiences using a range of BMW cars, including the high performance M3 and 3 Series Coupe models, the recently introduced Z4 roadster, and the exciting MINI Cooper S. Additionally, drivers will be able to experience the off-road capabilities of the BMW X5 on Rockingham’s purpose-built international-standard course. The new experiences complement the Lotus Elise and single-seater experiences already offered by Rockingham.
To offer a full range of different driving sensations, the experiences take place across multiple track configurations, including the unique, banked oval – the backdrop for Rockingham’s 170mph ‘Days of Thunder’ racing series.
"We’re very proud to have forged an alliance with one of the world’s most recognisable brands, an organisation that is well renowned for setting the highest possible standards in performance and quality," said Rockingham CEO, Ashley Pover. "The partnership is fantastic news for Corby and East Northamptonshire, and can only be good news for the regional economy. This is just the first step in a long term relationship between the two organisations that will bring a wider audience into Rockingham."
"Rockingham is a superb environment for driving BMW products" says Jim O’Donnell, Managing Director of BMW Great Britain. "It offers a comprehensive, varied and wholly appropriate brand experience for BMW, MINI and Rockingham customers alike and almost feels purpose-built for our requirements."Published 25 October 2003