BMW Group Powers To New UK Sales Record

BMW and MINI record highest-ever UK registrations

BMW Group has achieved record UK sales in 2003 with over 134,000 BMW and MINI vehicle registrations, an increase of 10.8 per cent compared to 2002.

Taking 5.21 per cent of the UK market, the BMW Group’s highest UK market share in its history, the BMW brand saw more than 93,700 registrations, an increase of 10 per cent compared to 2002, while MINI recorded in excess of 40,500 registrations, its best annual sales performance since the vehicle’s UK launch in July 2001 and 14 per cent higher than in 2002.

With a record market share of 5.5 per cent in December 2003, the BMW brand performance benefited from the introduction of a number of new models during the year.

  • The new 5 Series, launched in September, has contributed to a two per cent increase from 12,917 to 13,133 vehicles despite the run out of the outgoing models.
  • The Z4 has raced to over 4,400 registrations since its launch in June.
  • The 7 Series saw registrations rise from around 1,700 to just over 2,000, an increase of 15 per cent.
  • X5 enjoyed a 25 per cent increase from 6,600 to 8,500 registrations.
  • The 3 Series also saw registrations increase by five per cent from 62,600 to 65,450 and was one of the UK’s top 10 selling vehicles in 2003.
Strong demand for the Oxford-built MINI continues with a market share of 1.57 per cent, helped by the introduction of the MINI One D in June 2003. The MINI Cooper remains the most popular MINI with19,000 vehicles registered in 2003, just under half of all MINIs sold in the UK.

BMW Group has also achieved an increase in worldwide sales for all brands setting a new sales record of more than 1.1 million BMW and MINI vehicles delivered to customers in 2003.

The BMW brand has exceeded the record sales of 2002 by 1.6 per cent with provisional figures showing a total of more that 928,000 customer deliveries compared to 913,230 in the previous year. Development of sales has been affected by new model introductions yet despite this one of the key factors in achieving the new record was the success of the new 5 Series which saw sales increase by 37 per cent in the second half of 2003 compared to the previous year.

Worldwide MINI sales have exceeded 175,000 in 2003 corresponding to an increase of more than 21 per cent or around 31,000 vehicles.

Commenting on the record performance, Jim O’Donnell, Managing Director of BMW (GB) Limited, said: "Despite a very competitive market in 2003, demand for premium vehicles has remained strong and we have been able to take advantage of this with both our BMW and MINI brands. Our premium strategy is beginning to deliver real growth and with a number of new models to be launched in 2004, including the X3 Sports Activity vehicle, the 6 Series Coupé and Convertible, new 5 Series Touring, the MINI Convertible and the 1 Series, we are seeking to exploit the potential for future growth in this area of the market."

Published 8 January 2004 Melanie Carter
 

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