The BMW 320Cd Convertible | Part Three

Benefitting from modifications within the engine, the 320Cd Convertible outperforms the EU4 emission standard even without a particle filter.

How about a bit more?

Very well equipped even in standard trim, the 3 Series Convertible can of course be upgraded to an even higher level by adding a whole range of attractive options. BMW's new Diesel Convertible also comes in the two Exclusive and Sports Editions offering the customer an attractive package of special features in each case. Inter alia, the Edition models feature 17-inch light-alloy wheels, special metallic paintwork and upholstery, as well as special add-on features such as chrome trim and interior panels. Further, even more refined features are then added individually for specific markets. In the German market, for example, the low-priced Exclusive Edition comes with Adaptive Headlights, a multifunction steering wheel, xenon lights for the high and low beam, seat heating, and a rain sensor.

Changing times in the passenger car market

BMW's 320Cd and 330Cd Coupes have already proven that a modern diesel power unit can also be successful in vehicle segments previously the stronghold of the petrol engine: Demand for such dynamic but at the same time very economical cars has increased significantly in recent years. Particularly in Western Europe, the share of diesels in the new car market is continuing to grow - which is precisely why BMW is offering a diesel-powered convertible for the first time in the history of the Company. The 320Cd Convertible is in fact intended exclusively for European markets and will be introduced at the beginning of the new open-air season in spring 2005.

Apart from classic convertible countries such as Germany and Great Britain, countries with a large share of diesel models such as France, Italy, Belgium, and Spain will be the main sales markets.

Published 20 October 2004 Melanie Carter
 

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