The New BMW 1 Series (2004)

BMW 1 Series

BMW 1 Series

2004 will go down as a memorable year for BMW as a new chapter begins in the company's history. Not only has the year seen the return of the 6 Series, but it also saw the company continue targeting profitable new niches with the UK launch of the X3. Arguably overshadowing both these successful launches is the arrival of a brand new BMW to a vital market segment - the BMW 1 Series.

Introducing BMW's 'Ultimate Driving Machine' credentials to a new, broader marketplace, the 1 Series offers drivers the unique proposition of a front-engine, rear-wheel drive car with the practical day-to-day benefits of a compact hatchback. This potent combination sets it apart from class rivals, providing unsurpassed handling and ride through its near 50:50 weight distribution. Power directed to the rear wheels maintains optimum grip leaving the front wheels to steer. The result? Best in class driving dynamics and a BMW that will attract a whole new group of buyers to the brand.

Launched on 18 September, the BMW 1 Series comes with five doors, four engines and three trim levels, but just one aim - to set a new standard for compact hatchbacks through unique BMW design and engineering solutions.

Price OTR
BMW 116i £15,690.00
BMW 116i SE £17,640.00
BMW 116i Sport £17,640.00
BMW 118d £17,340.00
BMW 118d SE £19,290.00
BMW 118d Sport £19,290.00
BMW 120i £18,320.00
BMW 120i SE £20,270.00
BMW 120i Sport £20,170.00
BMW 120d £18,850.00
BMW 120d SE £20,800.00
BMW 120d Sport £20,700.00
BMW 1 Series | Part Two
Published 2 August 2004 Melanie Carter

The information contained this BMW 1 Series news article may have changed since publication on the 2 August 2004. Our car specifications, reviews, and prices may only apply to the UK market. You may wish to check with the manufacturer or your local BMW dealer, before making a purchasing decision. E.&.O.E. You may NOT reproduce our car news in full or part, in any format without our written permission. © 2018