BMW Reports Sales Increase For August 2010

BMW 5 Series Gran Turismo

BMW 5 Series Gran Turismo

The BMW Group once again reported strong sales growth in August 2010. The company delivered a total of 103,239 (previous year 91.800) automobiles to customers worldwide in the month under review - an increase of 12.5%. By the end of August 2010, 919,258 BMW, MINI and Rolls Royce vehicles had already been received by customers, with 12.5% more vehicles sold (previous year 817,203) than in the same period in 2009.

Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: "The August sales figures developed better than expected. We are seeing a stable upward trend and are gradually regaining the level we had prior to the economic and financial crisis. Our BMW brand not only sold 16.3% more automobiles year-on-year - for the first time, it also delivered more vehicles than in August 2007 (+3.6%) and 2008 (+3.1%)." Robertson added: "Asia - and China in particular - was the most powerful force driving our sales growth once again in August. We have already sold more than 106,000 BMW and MINI vehicles so far this year in China: This is more than in the whole of 2009. However, as the world's leading premium automobile manufacturer, we aim to maintain a good balance between our Europe, Asia and Americas regions."

Sales of BMW brand vehicles rose sharply by 16.3% to 88,007 units (previous year 75,699) in the month under review. A total of 775,262 vehicles were delivered to customers in the year to the end of August (previous year 679,913 / +14.0%). BMW remains the world's best-selling premium automobile brand both for August and the year to the end of August, and was able to expand its lead over the relevant competitors. BMW maintains its high-value model mix, with retail gains for the large model series in particular in August: Sales of the BMW 7 Series, for instance, increased 52.8% to 6,051 (previous year 3,961) units in the month under review. The BMW 5 Series also reported sales growth of 24.9% (16,175 / previous year 12,948). The market launch of the new BMW 5 Series Touring will give the 5 Series another major boost from September onwards; orders for the new model are already well above plan. The X models also reported higher volumes: Sales of the BMW X5/X6 models climbed 36.4% to 12,707 units (previous year 9,316). Although the successor model is just around the corner, X3 sales increased 10.3% to 3,936 units (previous year 3,570).

Rolls Royce also had a very successful August. Demand for the new Rolls Royce Ghost remains strong. The brand delivered a total of 246 (previous year 37) Rolls Royce Phantom and Rolls Royce Ghost models to customers in the month under review and was able to increase sales more than six fold (+564.9%). A total of 1,467 (previous year 411) Rolls Royce motor cars had already been sold by the end of August.

With extensive revisions to the MINI model range, including striking design modifications and new engines, due to get underway in mid-September 2010, the MINI brand reported a decrease in deliveries in August. As expected MINI sales were 6.7% lower than in August 2009 at 14,986 (previous year 16,064) vehicles. A total of 142,529 MINI (previous year 136,879) cars have been delivered to customers worldwide since January - 4.1% more than in the same period last year. With the addition of the new MINI Countryman mid-September, the MINI family will expand to include four versions. The first MINI crossover model will provide a strong impetus for growth in the upcoming months. Orders for the Countryman are already well over plan.

Published 9 September 2010 Staff

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