Children's Design Boosts Road Safety Awareness

Winners of ‘Safe on the Street’ competition announced

Four regional winners have been selected from over 6,000 UK-wide entries in the BMW Education Programme ‘Safe on the Street’ competition.

Primary schools throughout the United Kingdom were invited to participate in the competition which consisted of five multiple choice questions, followed by a tie-breaker to design a screen saver incorporating a road safety message. Schools were encouraged to hold their own competitions and submit the top entry in each year.

Over 6,000 schoolchildren participated in the programme and the designs demonstrated a high level of creativity and awareness of the road safety issues that children have today. The winners were as follows:

  • Year 3: Bugbrooke Primary School, Bugbrooke, Northampton.
  • Year 4: Ivy Lane School, Chippenham, Wiltshire.
  • Year 5: St Mary’s Catholic Primary School, Swindon, Wiltshire.
  • Year 6: Park Primary School, Aldershot, Hampshire.

Each pupil won £200 for their school, a special BMW gift and a certificate for themselves in recognition of their outstanding achievement.

"BMW is delighted that the competition provided an opportunity for young people to develop their artistic skills at the same time as providing valuable tips on road safety," said Jim O’Donnell, managing director of BMW United Kingdom.

Published 6 July 2005 Melanie Carter

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