For the first time, BMW will start selling parts and accessories direct owners in a new partnership with eBay. "BMW Direct" is now live on the UK eBay site.
Prior to the launch of BMW Direct, BMW owners would need to place orders for genuine parts at dealerships. With the new BMW store on eBay, genuine parts and merchandise will be made available to purchase directly from the manufacturer.
As the first car manufacturer to open a UK eBay store, they join hundreds of well-known fashion and home brands who already sell new and fixed price goods direct to their customers thanks to eBay stores.
All items sold through BMW Direct are offered from stock with free postage and packaging, and are covered by a full two year BMW Warranty. BMW UK will handle the shop front of BMW Direct, whilst the processing of orders will be handled by BMW Park Lane in London.
Carl Sanderson, General Manager Aftersales Development, said: "As a premium car manufacturer, we are always interested in understanding customer preferences when it comes to buying products. We recognise that there are customers who wish to buy BMW products but do not necessarily want to travel to a BMW dealer to make a purchase.
"As such we see eBay as the perfect solution for them. By embracing this modern retailing approach, we believe we can engage with and satisfy a number of additional customers through what is a new retail channel for BMW."
Angus McCarey, UK Retail Director of eBay, said: "eBay UK is home to over 100 leading brands who realise the added value an eBay shop brings, whether they are already selling online or not. There are over 600,000 searches for BMW every month on eBay and BMW will now be able to access this existing, yet untapped customer base, while increasing its reach to the millions of other consumers who buy and sell on the site."Published 9 May 2011