BMW Group Achieves New UK Sales Record

BMW and MINI record highest-ever UK registrations

BMW Group has achieved record UK sales in 2004 with over 145,000 BMW and MINI vehicle registrations, an increase of 9 per cent compared to 2003.

The BMW brand accounted for 102,200 registrations, an increase of 9 per cent compared to 2003, while MINI recorded 43,660 registrations, its best annual sales performance since the vehicle’s UK launch in July 2001 and 8 per cent higher than in 2003.

Combined, the BMW and MINI brands accounted for 5.68 per cent of the total UK market in 2004 (BMW 3.98 per cent and MINI 1.7 per cent).

The BMW brand performance benefited from the introduction of a number of new models during the year:

  • The new BMW 6 Series has powered to 2,911 registrations since its launch in March.
  • The new BMW X3 range delivered 6,711 registrations following its launch in May.
  • The new BMW 1 Series achieved 7,437 registrations since its launch in September.
  • 5 Series benefited from the introduction of the new 5 Series Touring. The two models combined posted a 27 per cent increase on the previous year’s sales total of 13,140 to reach 16,678 units in 2004.
  • The Z4 continued to perform strongly and saw registrations rise by 5 per cent from 4,580 to 4,815 units.

The summer of 2004 saw the introduction of the new MINI Convertible range. MINI Convertible registrations accounted for 16 per cent of the total 2004 MINI registrations in the UK. The MINI hatchback range continued its strong performance with the MINI Cooper recording 18,143 registrations making it once again the most popular model in the range.

Jim O’Donnell, Managing Director BMW (GB) Limited commented: "2004 was an extremely competitive year but BMW has yet again achieved strong growth. The product offensive strategy has really paid off with 1 Series, X3 and 6 Series all launched in 2004, accounting for over 17,000 new registrations in the UK. The introduction of the new 3 Series in 2005 will only serve to strengthen our position."

The BMW Group has also achieved a 9.4 per cent growth in sales delivering 1,208,724 vehicles worldwide in 2004. For the first time in its history the BMW brand alone delivered more than one million vehicles (1,023,575). This represents an increase of 10.3 per cent compared with 2003.

MINI also saw an increase of 4.5 per cent globally delivering 184,357 units in 2004. Rolls-Royce delivered 792 Phantoms to customers in 2004, the highest number of sales achieved by the brand in the last 14 years.

Dr Helmut Panke, Chairman of the Board of Management, BMW AG, speaking at the Detroit Motor Show on 10 January 2005 said: "We will continue to increase sales of the BMW Group after the record year 2004. Our product portfolio and our international presence are more comprehensive than ever before. We will resolutely continue to utilise further market potential available to us in the future too."

Published 16 January 2005 Melanie Carter

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