BMW Conquers Plymouth To Dakar Trip

If ever there was a case for proving the benefits of BMW’s Four Plus servicing programme then a 227,000mile BMW 520i, that has just covered the Plymouth to Dakar challenge, is it. Now 21-years-old, the second generation model 5 Series covered the 4,500mile journey with ease, thanks in no small part to its high level of upkeep following subscription to the Four Plus programme.

BMW Four Plus provides owners of vehicles in their fourth year and older with complete peace of mind by providing regular BMW servicing, Original BMW Parts and a continuation of the all-important BMW service history at the reduced cost of a 10 per cent discount on parts and labour rates.

Simon Ives, 48-year-old director of Scunthorpe-based construction company Clugston Group, drove the 5 Series during the charity event that sees hundreds of older cars complete a trans-Saharan route before being auctioned off for charity. He said: "We were the only BMW in our group and our car behaved impeccably. The heat, sand and potholed roads took their toll, but it was remarkable how the BMW took the conditions in its stride." A full report on how the 5 Series fared can be read in the latest issue of the BMW Magazine.

Published 10 March 2005 Melanie Carter

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