Clever solutions in the interior: premium-class space and comfort
The interior is both modern and harmonious all in one, the generous ambience creating a feeling of controlled dynamics and lightness. So the driver and his - or her - passengers clearly feel the two characters combined so harmoniously by the BMW 3 Series: that of a comfortable midrange saloon and that of a sports driving machine.
Harmonious integration of functions for the driver and passengers
Reflecting that typical BMW standard, the cockpit is clearly structured and oriented to the driver. The driver zone presents all data and information required for driving purposes clearly and without the slightest risk of confusion. The central area, in turn, serves as the comfort zone within perfect reach for both the driver and front passenger.
Good seats mean good motoring
The BMW 3 Series offers partifcularly the driver an absolutely excellent seating position with equally excellent side support. Available as an option, the sports seats come complete with backrest width adjustment like in the BMW M3, the backrests thus adjusting in width to the occupant's body, the standard of motoring comfort required, and the driver's style of motoring.
With the BMW 3 Series being a particularly versatile car, the storage and luggage compartment concept must be equally versatile and demanding. Even in standard trim, therefore, the 3 Series comes with practical storage boxes and compartments within easy reach of the driver and front passenger. An additional storage package offers the passengers at the rear all the space they need, and the luggage compartment has been enlarged in size to 460 litres or 16.1 cubic feet. A retracting drawer beneath the parcel shelf featured for the first time in a BMW can be easily removed within a matter of seconds, should the driver and his passengers ever require the full space available within the boot.
Optimum heating and climate comfort
The new BMW 3 Series has the fastest air conditioning throughout its entire segment, warming up and cooling the interior more quickly than in any other comparable car. Optimum comfort in controlling the system is offered by automatic air conditioning available as an optional extra, providing exactly the temperature desired very quickly and without the slightest draught, then maintaining this climate consistently and without any fluctuations. And last but certainly not least in this context, the new 3 Series is the first car in its class to feature both sunblinds on the rear side windows and an electrically operated sunblind on the rear window.
Easy control and high information density
The new BMW 3 Series stands for optimum control and ergonomics. Major features such as the air conditioning and radio are within convenient and easy reach for safe and comfortable control. Complex systems with a high level of information density, in turn, are masterminded by BMW iDrive linked directly to the navigation unit and featuring an easy-to-read display placed ideally beneath a binnacle in the middle of the instrument panel.