For the fifth year in a row the BMW 3 Series has been awarded the What Car? 'Best Compact Executive' crown beating off stiff competition from..other members of the BMW 3 Series range. It was a clean sweep in the Compact Executive category with the BMW 316d ES, 320d SE and the 330d SE Saloons all winning their price category, but in the end it was the BMW 320d that reigned victorious, winning the overall title.
The BMW 3 Series dominated the Compact Executive category in recognition of it leading the pack and remaining miles ahead of the competition. With its EfficientDynamics package making the BMW 3 Series the most economical car in its class it appeals to both business and personal customers. However, it was not just the BMW 3 Series' outstanding economy that stood out for the judges; it was commended for being smooth and refined whilst still offering sparkling performance, setting the standard for sheer driving pleasure.
Leo Wilkinson, Road Tester at What Car?, said: "I love the driving position of the 3 Series - the controls and seat are spot-on. It's one of the few cars I can get out of after a long journey without any aches and pains."
Tim Abbott, Managing Director of BMW UK, said: "It is an honour for the BMW 3 Series to win this prestigious award for five consecutive years. To have this consistent recognition for all of the hard work that goes into producing BMW's core model means a lot to everyone at BMW. We hope to continue to improve the 3 Series and stay at the top of the segment."Published 15 January 2010