The BMW Group (BMW, MINI, and Rolls-Royce Motor Cars) has announced its plans for the 2006 British International Motor Show at ExCeL in London’s Docklands. The three stands, set outdoors within the 11,000 square metre BMW Group Plaza, are set to re-write the rule book on how a company presents its products and activities at a motor show.
The BMW Group Plaza will include: the first BMW world debut at a British motor show; UK debuts for BMW, MINI and Rolls-Royce products; the full range of products from BMW and MINI; a MINI concept; Formula 1, World Touring Car Championship, and Formula BMW show cars; a lifesize BMW Oracle America’s Cup showboat; a hole-in-one golf competition; an opportunity to battle ‘aliens’ from inside a MINI; exclusive areas for BMW, MINI and Rolls-Royce owners and VIPs; a host of fake MINIs; BMW motorcycles. The whole display will be set in a dramatic alfresco arena alongside Royal Victoria Dock and directly in front of the ExCeL entrance.
Jim O’Donnell, BMW (UK) Managing Director said: "We are really pleased to be playing a key role in helping this year’s motor show become a real success, especially with such an innovative and dramatic presence. The UK is the only country in the world in which the BMW Group runs production facilities for all three of our brands and we are therefore very enthusiastic about a re-invigorated British motor show.
"As you would expect from the BMW Group, our aim is to engage our audience and we do not want to display our three brands in the traditional manner. So it was with real pride that we agreed these stunning plans with the organisers. I am convinced that every motor show visitor this July will find something of interest within the BMW Group Plaza, and I hope we help kick-start great things for future British International motor shows," he concluded.