Bentley Motors Opens First Dealer In Russia

In preparation for the introduction of the new Continental GT in autumn this year, Bentley Motors is expanding its network into Russia with the launch of Bentley Moscow. Prompted by a growing interest in Bentley by Russian customers and growth in the luxury goods market, the newly established Bentley Moscow dealership in the exclusive area of Tretyakovskya proezd, near Red Square, hosts a VIP party this evening to celebrate its official opening and the launch of the new Continental GT in the Russian market.

Bentley Motors’ new dealer partner is Moscow based Russian Mercury Group. Representing some of the world’s most exclusive luxury goods brands in Russia, including Armani, Breitling, Chopard, Faberge and Tiffany, Russian Mercury Group will focus its Bentley efforts around Moscow, which is expected to account for 80 per cent of future Bentley sales and St Petersburg, where 15 per cent of future Bentley sales are anticipated.

Commenting on the new dealership, Stefan Brungs, managing director for Bentley Motors Europe said: "Selecting the right partner for Bentley in Moscow is crucial to our future success in this growing market for luxury goods. The experience and success Russian Mercury Group has achieved with leading luxury brands in Russia has impressed us and we look forward to a mutually successful partnership in the future."

"We are proud to welcome Bentley to Russia," says Ilja Berezin, managing director of Bentley Moscow. "The Bentley marque, together with its unique range of luxurious, performance cars are the perfect complement to the other exclusive brands we represent."

Bentley Moscow’s showroom will feature a relaxed and stylish 600 square metre sales area where up to five Bentleys can be displayed and viewed. Initial models will include Bentley Arnage Series II, Arnage T & R models plus an Arnage RL limousine.

This latest addition to the Bentley network will support the existing Bentley technical service centre which was opened in Zenigordsky, Pereulok in 2002. Located not far from Moscow city centre and managed by Englishman Richard Starr, the service centre will support Bentley Moscow in offering the latest repair and diagnostic service and support.

Published 22 February 2003 Melanie Carter

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