Bentley Aims For Glory Days

Bentley Continental GT


Launching the Continental GT at the British International Motor Show is predicted to herald a return to the former glory days of Bentley.

Speaking at the first British motor show that Bentley has attended as an independent company since the 1930s, its new chief executive Franz-Josef Paefgen, said: “The Twenties marked the first Golden Age of Bentley, and with the GT and other exciting products we are entering a new Golden Age for Bentley. The Continental GT is only the beginning.”

The car is expected to provide Bentley with the key to the door of new territories and access to a new swathe of customers. This is highlighted by the fact that as many as 75 per cent of advance orders for the car are from new Bentley owners. The 450bhp car will go into full production in the middle of next year and the first deliveries will be made towards the end of the year.

According to Bentley sales and marketing director Adrian Hallmark they are attracted to what is the “fastest genuine 4-seater coupe in the world”. He added: “There is a clear opportunity for us in the sports luxury market and there are great prospects for growth.”

Published 22 October 2002 Melanie Carter

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