From the successes of the past three years springs a new phase in the collaboration between Bentley and Breitling - a new product and marketing partnership, starting in January 2006, to develop and strengthen our existing links.
The brilliant watchmaking skills of Breitling and the exceptional engineering tradition of Bentley will be harnessed further to promote brand leadership along parallel paths in our individual sectors.
"I am delighted that we have now formalised a long-term relationship with our friends at Breitling," said Mark Tennant, PR and Marketing Director. "The spirit of the new relationship continues to be based on jointly developing our brand awareness through a combination of product development and innovative marketing activities for the press and our clients."
"The first phase has been a huge success commercially and strategically and I am confident that the coming years will be even more rewarding."
Underpinning the joint collaboration is the commitment to meticulous craftsmanship, peerless performance and cutting-edge technology.
The initial three-year co-operation, launched for the Bentley Le Mans campaign in 2002, gave rise to a collection of Breitling for Bentley chronographs, notable for their technical features, finish and styling. In addition Breitling were involved in the development of the fascia for the new generation of Bentley Continental models, where its clock now sits in the centre of the wing-shaped panel.
"We at Breitling are equally thrilled to be extending our marketing collaboration with Bentley," said Théodore Schneider, President of Breitling. "The Breitling for Bentley range has received an overwhelming response since we first started this co-operation, and has now developed into a strong brand in its own right. This agreement allows us to expand the brand and range even further - for which we have exciting plans."
The dynamism of the next phase of the relationship between the two brand leaders will be evident in coming months as high-profile marketing activities and product reviews are launched. Because what people say is true - lovers of fine cars also have a great weakness for fine timepieces.Published 12 December 2005