Audi UK Teams Up With Manchester United

Audi Official Car Supplier To Manchester United

Audi A8

Audi UK signs two-year sponsorship agreement to become Official Car Supplier to the world’s most famous football club

Premiership football club Manchester United and prestige motor manufacturer Audi have this week signed a milestone agreement which will team some of the world’s most talented football stars with some of the world’s finest luxury cars.

Manchester United, the most successful football team in the history of the Premiership and the most famous football brand world wide, has signed a two-season sponsorship agreement with Audi UK – the club’s first ever alliance with a motor manufacturer.

Audi UK, the most progressive and rapidly evolving brand in the premium sector with a strong reputation built on quality, design and technological innovation, is to be the official supplier of cars to the club. Approximately 20 Audi models will be made available for use, as personal transport by senior team executives, including manager Sir Alex Ferguson, Club CEO David Gill and high profile players.

Commenting on the agreement, Head of Audi Marketing Gary Savage said: "Audi UK is proud to have forged links with the most famous of football brands. Manchester United is synonymous with quality, exceptional performance and success achieved through dedication and drive, so its ethos perfectly complements the Audi values of Vorsprung durch Technik."

Adding his comments on the agreement with Audi UK, Manchester United’s Chief Executive David Gill said; " We are obviously delighted to have Audi UK as one of our commercial partners with immediate effect and are looking forward to developing a comprehensive communications programme that helps us both achieve our business goals. Audi is a superb brand, that sits perfectly alongside the likes of Vodafone, Nike, Fuji, Budweiser and Pepsi."

The players and senior managers have a wide range of exceptional Audi models to choose from. If optimum comfort is their goal the A8 luxury saloon (£46,175 OTR to £75,775 OTR) offers outstanding space, refinement and performance, particularly in long wheelbase, 6.0-litre, 450PS W12 form. That luxury is available in a more compact package in the new A6 saloon (£24,425 OTR to £44,485 OTR), combining a range of advanced four-cylinder, V6 and V8 petrol and TDI engines delivering up to 335PS with the latest Audi exterior design and in-car technology.

If high performance is paramount, the 480PS, 175mph, bi-turbo V8 RS 6 quattro plus Avant (£66,675 OTR) offers incredible pace delivered safely thanks to its quattro permanent four-wheel-drive system. The 344PS V8-powered S4 quattro Saloon, Avant and Cabriolet models (£36,835 OTR to £40,945 OTR) and the remarkable TT 3.2 quattro with the innovative Direct Shift Gearbox (£29,745 OTR to £31,995 OTR) could also be on their wish list.

As part of the agreement, all team members will be invited to participate in the Audi Driving Experience training programme. The Driving Experience encourages responsible driving through comprehensive instruction on all aspects of car control, honing the skills needed to get the very best out of every Audi.

Audi UK is actively involved with a variety of cultural and sporting events and teams, lending its support to British skiing, to polo and to motor sport, campaigning its own Audi Sport UK Team Veloqx R8 racing cars in the 2004 Le Mans 24-hour marathon.

Published 18 September 2004 Melanie Carter
 
 

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