New Audi Museum Collects Prestigious Award

Audi’s new museum which opened seven months ago within its Forum complex at Ingolstadt in Germany, has been voted the Museum of the Year by Classic Cars magazine.

Judges cited Audi’s creativity and commitment in displaying its heritage as the reason for the German manufacturer coming out on top in the annual awards.

"We particularly like the concept of the spiral display carrying the evolution of Audi heritage designs and the moving elevator carrying cars up and down the building," commented Classic Cars’ deputy editor Phil Bell. "To invest in such a progressive and effective forum for displaying Audi history shows great respect for heritage and investment in the future."

The museum mobile was opened by Dr Franz-Josef Paefgen, Chairman of the Board of Management of AUDI AG last December and presents the history of Audi and its predecessor brands.

The name "museum mobile" sums up Audi’s innovative interpretation of displaying historical exhibits. Visitors to the museum experience constant motion with vehicles positioned on a paternoster. More than 50 cars and 30 motorcycles and bicycles from the history of the Audi brand and its predecessors are on display.

The Audi Forum Ingolstadt stands on a site measuring around 77,000 square metres and comprises of the new museum mobile and the Customer Centre for those collecting their new car in person. Audi invested a total of around DM 170 million in building and extending the Forum.

Published 31 July 2001 Melanie Carter

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