Audi UK was the official vehicle supplier to the David Lloyd Leisure supported National Flag Relay event that saw Sir Steve Redgrave's Charitable Trust raise funding for over 50 local charities in the UK and Ireland.
Four Audi A4 2.0 FSI avants and an Audi 2.5 TDI allroad were used as support vehicles on the six-week long event that saw the flag begin its journey from Dublin (5 May).
Members and staff at all 55 David Lloyd Leisure Clubs in the UK and Ireland joined forces with The Sir Steve Redgrave Charitable Trust to "pass" a symbolic flag from club to club.
The passing of the flag varied dramatically at each location, as each stage involved a different challenge for members and staff. From abseiling to trolley dashes, from boat trips to ski descents.
A team of cyclists transferred the flag from Dublin to Belfast where it was abseiled down the Europa Hotel, swum across Helens Bay, and finally sailed across to Renfrew, Scotland on ‘Drum’, the huge yacht famously owned in the 1980’s by Simon Le Bon of Duran Duran.
The flag continued its journey down through England and Wales, with perhaps the strangest leg being the transfer from Hull on the largest bicycle in the world, seating 25 persons. It ultimately arrived at the County Hall in London (18 June).
Quintuple Olympic Gold medallist Sir Steve Redgrave CBE established his Charitable Trust in 2001 to improve and enhance the quality of children's lives, particularly in relation to medical, social educational and economic needs.
Meanwhile Audi UK and David Lloyd Leisure have teamed up to run a nationwide mixed doubles tennis tournament – the Audi A3 Challenge Cup.
The outright winning doubles partners of this joint venture between Audi UK, the British importer of the German prestige car manufacturer, and David Lloyd Leisure, the leading racquets, health and fitness brand in the UK, will each win a new Audi A3 2.0L FSI worth £30,000.
The Lawn Tennis Association confirm the tournament, open to full David Lloyd Leisure Club racquet members and run to the American Mixed Doubles format, will be the third largest of its kind in Europe and fifth biggest worldwide in terms of prize value.
Forty knock-out rounds at David Lloyd Clubs throughout the UK will begin on 5 July with five Regional finals in October culminating in a Grand Final at Chigwell, Essex (15-16 November).
The event marks the first time Audi UK has been involved in tennis sponsorship, after having considerable success in various sports events including the Audi quattro Cup, the largest amateur Golf competition in the world. It is in celebration of the recently launched Audi A3, the first car to bring premium brand qualities to the compact hatchback sector.
Kevin Rose, Director of Audi UK, remarked: "This is Audi UK’s first major involvement in tennis and I believe we’ve chosen an exciting competition and a perfect partner in David Lloyd Leisure."Published 29 June 2003