Bang & Olufsen Wins Major Car Sound System Award

Audi A8

Audi A8

The Bang & Olufsen in-car entertainment system fitted to the Audi A8 has been voted the world’s best sound system. At the seventh annual ‘Interior of the Year’ awards, conducted by Ward’s AutoWorld magazine in America, the Bang & Olufsen Advanced Sound System specially designed for the Audi A8 scooped the top audio prize. A jury of 69 automotive journalists voted it ‘best sound system’.

The winners of the annual ‘Interior of the Year’ awards - which also included categories for best overall interiors, best navigation systems and best interior innovations - were selected from a field of 53 finalists picked by the editors of Ward’s AutoWorld’s various magazines and newsletters. To be eligible, a vehicle had to be new or redesigned for the 2006 model year car, or a 2007 model available for sale in calendar year 2006. Selection was based on overall styling, functionality, quality, fit and finish, convenience, and special features.

The Audi A8’s sound system is specially designed by Bang & Olufsen and is tailor made to the exact acoustic requirements of the A8’s interior - its size, shape and materials. It is the first in-car sound system from the renowned Danish hi-fi experts.

Its acoustic brilliance is achieved partly by the use of innovative new Acoustic Lens Technology that ensures an even horizontal dispersion of higher frequencies into the car interior, and partly by using Bang & Olufsen’s patented digital amplifier technology, ICEpower, that supplies the 14 speakers - each with its own dedicated amplifier - with more than 1,000 watts of power.

‘We’re delighted with this award,’ said the managing director of Bang & Olufsen UK, Derek Mottershead. ‘The Bang & Olufsen Advanced Sound System fitted to the Audi A8 is, we believe, the finest in-car entertainment system in the world, and it’s very satisfying when a jury of respected journalists acknowledges our achievement. The sound system was the result of close co-operation between Bang & Olufsen and Audi. We’re convinced it is the first automotive sound system to match the quality of the best high-end domestic stereo systems.’

The award was presented in Detroit on the opening day of the Auto Interiors Show. Now in its 13th year, the Auto Interiors Show is presented by Ward’s Automotive Group and is recognised as the automotive industry’s leading trade show and conference for vehicle interiors.

Published 27 June 2006 Melanie Carter

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