Audi chose the 2011 North American International Auto Show in Detroit to unveil its all-new Audi A6 not because it is particularly targeting North America but because it was the next available show.
"With so many products coming through it was just the next show we could launch the A6 at," said an Audi insider.
The international media launch for Audi A6 starts from next month with sales from mid-year in most of Europe and May 2011 in the UK.
One surprise was the appearance of a hybrid version, aimed at non-diesel markets. The 211PS, 2.0-litre turbo hybrid uses the same powertrain as the Audi Q5 hybrid; this hybrid power will also appear in the Audi A8 in the U.S. later this year and could be considered for Germany.
Meanwhile, the company reports that Audi A1 sales in the UK are going well; the company expects to take delivery of 18,000 Audi A1s this year with 8,000 of those already sold.Published 12 January 2011