For Audi Black Is The New White (2006)

Audi S3 quattro

Audi S3 quattro

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New 'black optic' look for S line Special Edition models and SE and S line specification enhancements extended into 2007

  • Increase in uptake of monochrome colours in the Audi range
  • New specification for A4 S line Special Edition models including 'black optic' exterior treatment
  • SE specification offered at no extra cost, S line premium reduced to £750, BOSE sound system upgrade for all models at no extra cost until March 31 st 2007

Predictions from the prestige German car maker Audi reveal that its buyers are making strong personal statements by choosing more monochrome colours to achieve exclusivity and distinction. First came all-white, which was originally prominent in America and is now widely available across the Audi range as a paint option. Now black is becoming increasingly popular, not only for paintwork but also for all the exterior trims normally in contrasting chrome or metal.

In recognition of this fact, a new version of the popular A4 2.0 TFSI S line Special Edition has been launched for the 2007 Model Year, combining a striking all-black grille treatment, black window trim strips and, for Avant versions, black roof rails.

Also new to the latest S line Special Edition models are 18-inch 7-arm double-spoke alloy wheels, aluminium pedals and a leather and Alcantara-trimmed multifunction sports steering wheel. Two-tone graphite and black Valcona leather-upholstered sports seats, S line body styling and S line suspension are also standard features.

Commenting on the move towards monochrome, Director of Audi Jeremy Hicks said: "We have a very taste conscious clientele and for them detail is very important. Audi sees a very high level of bespoke ordering and Audi enthusiasts are now choosing more and more white or black specifications. This is their way of making a firm individual and personal statement".

Available to order now, the latest S line Special Edition models are available in Saloon or Avant body styles powered by either an exclusive 220PS version of the award-winning 2.0 TFSI turbo charged petrol engine or the 2.0-litre TDI diesel with 170PS, both offered in conjunction with front-wheel-drive or quattro four-wheel-drive configurations. OTR prices range from £24,570 to £27,120.

continues... | Part Two
Published 7 November 2006 Melanie Carter

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