The Audi A4 Allroad Quattro Named Executive Car of the YearPublished 18 November 2009
The Audi A4 allroad quattro has been voted Executive Car of the Year by the Association of Scottish Motoring Writers at its annual Scottish Car of the Year Awards, held in St Andrews.
The compact all-terrain Avant encountered formidable competition in its bid for the title, not least from the new Audi A5 Sportback which was also nominated in its category.
Director of Audi UK Jeremy Hicks was delighted with the result: "If proof were needed that the A4 allroad is fit for purpose, not just as super refined executive transport but also as a tough opponent to more testing terrain and conditions, then an award made by Scottish motoring writers surely provides it. This is a great endorsement."
Appropriately rugged in keeping with the Scottish landscape, yet offering characteristic Audi refinement, the quattro all-wheel-drive-equipped all-terrain Avant arrived in the UK earlier this year to complement the sought-after Audi A6 allroad quattro. It adopts its tougher stance through a wider track front and rear, a ride height increase to 180mm and allroad-specific body styling, including a unique design for the grille and bumpers, wheel-arch extensions and additional under-body protection. Prices for the three-model range start from £29,265 OTR for the 2.0 TDI quattro with 170PS, and rise to £34,565 OTR for the 3.0 TDI quattro with 240PS.
Audi UK has enjoyed an exceptionally rapid rise to prominence in the premium sector. In 2000 just over 43,000 Audi models found homes in the UK, and from that point until 2008 the brand has broken annual sales records year-on-year, successfully passing the milestone 100,000 sales mark in 2007. Despite the market turmoil of 2008, Audi ended the year with a record 4.7% market share from 100,845 sales. The brand continues to maintain a steady trajectory by extending its reach into important new segments with strong offerings such as the Audi A3 Cabriolet, A5 Cabriolet, Q5, RS 6 and R8, and by bolstering its appeal to its existing customer base with core models like the all-new Audi A4 and Audi A4 Avant.