Launch of compact new Audi A1 sees big names become first British Drivers

Audi A1

Audi A1

Some of the world’s biggest names in film and television took part on Saturday in the Audi A1 Drive Away - a spectacular journey across London to mark the very first UK miles for this the smallest of all Audi models.

To celebrate the launch of the new city-friendly premium hatchback, actors Dominic Cooper, Gemma Arterton, Naomie Harris, Toby Kebbell, Keeley Hawes, Nat Parker and Colin Salmon were among the stars mingling with more than 450 guests at the event.  The guests drove away ‘en masse’ from London’s Battersea Power Station to mark the car’s inaugural appearance on UK roads.

The A1 range is the most efficient in the Audi model portfolio, with such low CO2 emissions that all models from UK launch are exempt from road tax in the first year. The Diesel A1 can deliver top fuel economy of 70.6 miles per gallon.

The star-studded cavalcade got under way at 11.30am (Saturday 13th November), and for the first few miles took in some of the capital’s major landmarks, including the MI6 building, Lambeth Palace, Westminster Abbey, Buckingham Palace and Marble Arch.

The list of celebrity drivers also included some of the UK’s top talent from the worlds of music, sport, business and the media, including model David Gandy, The Feeling’s front man Dan Gillespie-Sells, TV presenter and England Rugby star Matt Dawson, internet entrepreneur Tom Hadfield, T4 presenter Rick Edwards and singer Lemar.

The Audi A1 is the new premium three-door hatchback that delivers all the quality, design and engineering synonymous with the prestige German manufacturer in a more compact format.  Audi A1 prices start from £13,420 (including the new VAT rate of 20%).

Published 14 November 2010 Staff

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