Aston Martin’s V8 Vantage and DB9 have taken first and third places in a high profile poll of automotive design professionals. In their recent readership survey, readers of website Car Design News voted the Aston Martin V8 Vantage their favourite current production car design, with the Aston Martin DB9 in third place. The poll for Car Design News, a leading online source of information for the automotive design industry, brought over 1000 responses, the majority from working automotive designers and students of car design.
"It's a fantastic result for Aston Martin," said Nick Hull, Director of Car Design News. "Our readers have a high awareness of proportions and design details - there was a precise discernment in voting between V8 Vantage, Vanquish and DB9."
As well as being placed an impressive first and third place in the top ten, additional votes for the Aston Martin Vanquish meant that the total scores for the three Aston Martin models were higher than for any other brand, including BMW, Porsche, Mercedes and Lamborghini.
Every Aston Martin expresses the core values of power, beauty and soul, from the Aston Martin V8 Vantage, introduced in 2005, to the V12-engined DB9 and DB9 Volante and the flagship Vanquish S. Bodywork is taut and poised, with strong muscular surfaces that are instantly recognisable. "Our designers and modellers work with a sculptural language," said Aston Martin's Design Director Marek Reichman. "The play of light on the surface is incredibly important to us."
Aston Martin's design tradition is underpinned by the company's unique VH architecture, an extruded aluminium construction platform that provides exceptional manufacturing flexibility and forms the backbone of the current generation of Aston Martins. VH allows us "to keep the form language and soul of the product," says Reichman, "Aston Martin should always be about the proportions."
Aston Martins combine power and sporting ability with refinement, exceptionally beautiful yet also discrete. Car designers around the world clearly agree.Published 15 April 2006