Discerning customers require bespoke solutions and now Aston Martin is offering their ‘Q by Aston Martin’ tailoring. It goes beyond the standard palette of paint, leather and trim finishes, taking the company into a new era in personalisation.
The service covers more than just interior and exterior styling, it offers endless opportunity for expression.
Q by Aston Martin can help to design and procure luxury items beyond the customers’ car
This could extend to colour matching a Brompton bicycle to their Aston Martin, supporting the customer’s architect to design their house, or creating colour themes and materials for the interior specification of a yacht.
The Virage and Cygnet models presented at Geneva Motor Show have been personalised to include unique colour and trim finishes, each car is a one-off showcase for the possibilities offered by Q by Aston Martin.
The Aston Martin Virage with a bespoke Mariana Blue satin paint finish with an interior that includes blue carbon fibre, saddle leather floor mats, and striking yellow detailing, together with exclusive concept components, including a header mounted track-day HD video camera, luggage rack and striking forged, diamond turned wheel, all of which have been developed by the team, illustrating the scope of the service and the lengths to which customers can go with their individual requests.
The Cherry Tree Cygnet translates this bespoke service to Aston Martin's acclaimed Tailor-Fit city car. Finished in Cherry Tree raspberry paint with a kestrel tan interior, the Cygnet includes specially developed photographic leather headlining, as well as a tailor-made colour-matched three piece luggage set, unique brogue leather detailing on the seats and a colour-matched Brompton bicycle for extra urban manoeuvrability.Published 2 March 2012