Aston Martin is bringing its range to India, as it opens the doors to its first dealership in Mumbai.
Aston Martin's Chief Commercial Officer, Michael van der Sande said, "India represents a new opportunity for us and as part of our programme of growing the reach of the global Aston Martin dealership network; this expansion brings our brand to a different audience in a new market.
"Our decision to bring the Aston Martin brand to India is driven by a strong level of interest and enthusiasm from potential customers in an emerging luxury market. We have taken our time to find the right advocates for Aston Martin and I am confident that we have selected strong partners with whom we look forward to starting a successful relationship."
Performance Cars, Managing Director, Mr. Lalit Choudary added, "Partnering Aston Martin offers us an unique opportunity to bring one of the world's iconic brands to one of the most discerning and fast growing markets. We are confident about the brand's success in India given the range of models, the comfortable ride quality the cars offer on our roads and the exclusivity they accord."
The Aston Martin dealership in Mumbai is based at Kemp's Corner at the junction of Peddar and Altamount Roads and offers a premium boutique environment, allowing customers to specify the car. The aftersales facility is located nearby in Worli.
Customers and enthusiasts can view and test-drive selected models from the range of V8 Aston Martin Vantage Coupe and Roadster, V12 Vantage, DB9 COupe and Volante, DBS Coupe and Volante and the four-door sports car; Rapide. These models will be joined by the V8 Aston Martin Vantage S and the new Aston Martin Virage.
The Mumbai showroom brings the total number of dealers to 134 in 42 countries. Aston Martin has recently entered the market in Brazil, Chile, Croatia, Czech Republic, Greece, Taiwan and Turkey.Published 15 April 2011