New Alfa 156 And Alfa Sportwagon | Part Three

The Model In Brief

The new Alfa 156 and Alfa Sportwagon forcefully express all the creative vitality of the brand, a special way of appreciating motor cars that is very far from thinking of them as simply useful means of transport. Alfa Romeos have always been designed for people with expectations that go beyond the strictly necessary into the realm of emotions: aesthetic taste, a passion for sophisticated engineering, the sheer pleasure of sitting behind the wheel and an expression of one's own personality. Engineers at the Alfa Romeo Business Unit took these ideas as a basis for fashioning two cars that are very different from the current models.

A quick look at the outside tells you all you need to know. As revised by the prestigious hand of Giorgetto Giugiaro himself, the New Alfa 156 and Sportwagon represent an ideal marriage between sportiness and elegance, performance and formal balance. All the hallmarks of the brand, in other words.

The Italian designer explains: "The reinterpretation of a winning model such as the Alfa 156 had to convey maximum determination and aggression to give it even greater appeal. Hence the decision to model the exterior shape to bring it up to date and also to adjust the volumes and sizes".

Thus you see a new front end with significant changes to the grille, which is now bigger and features new design headlights. The lower bumper area is also narrower than on the previous version. The end result is a front end that simultaneously oozes sportiness and class.

At the rear, the Italdesign team has gone for style. The tail-lights have thus been slightly reworked so that their lower part is emphasised by two slight side-whiskers and the upper part by a motif that frames the Alfa logo and emphasises the rear bonnet volume.

Giorgetto Giugiaro's changes respect distinctive brand features, emphasise the features of a winning model and confirm, once again, the profitable relationship that Alfa Romeo has enjoyed with the great master of his trade, who was voted 'Designer of the 'Century' by more than 120 international journalists at Las Vegas in 1999.

Lastly, at the launch of the New Alfa 156 and Sportwagon, Alfa Romeo is adopting new colour naming references that respect historical brand values. Customers can choose a colour for their car from a palate of sixteen shades. Three are non-metallic: Alfa Red, Carrara White and Kyalami Black. Eleven shades are metallic: Siena Red, Stresa Green, Light of Amalfi Green, Taormina Blue, Capri Blue, Daytona Blue, Le Castellet Blue, Gonzaga Grey, Vesuvius Grey, Lipari Grey and Jarama Black. Lastly, two are metallescent: Nuvola Blue and Nuvola White.
continues... | Part Four
Published 9 June 2003 Melanie Carter

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