The Giulietta Is 50 Years Old

The Alfa Romeo Giulietta Sprint 1954

Alfa Romeo Giulietta

Alfa Romeo has organised a long series of events and exhibitions in Milan to mark the 50th anniversary of the Giulietta Sprint. From 15 May to 20 June 2004 this remarkable automotive legend is being celebrated by two major international gatherings in the Lombard capital; race days at the Monza race track; an exhibition entitled ‘Giulietta e il suo tempo’ at the Palazzo della Ragione in Milan; visits to the Museo Storico in Arese and the Alfa Style Centre; test drives on the Balocco track and, lastly, a concert in Piazza Duomo performed by the Teatro alla Scala Chamber Orchestra.

As the forerunner of an entire class of Gran Turismo cars and also one of the great Italian style icons, the Giulietta is one of the best examples of the unparalleled technological and human heritage enshrined in the engineering and styling of all Alfa Romeo models. Both the Giulietta and the latest car to be unveiled by the Italian manufacturer, the Alfa GT are the result of the same engineering background and design creativity that have been the mainstay of Alfa Romeo products over the years.

The story of the Giulietta is the story of a brand that celebrates its past legends but lives very much in the present. Throughout the celebrations the most fashionable streets in Milan are offering visitors a chance to see some great cars of today. Among them are the Alfa GT, the original sporting coupé; the Kamal, a concept car that combines elegance and sportiness in a unique form for its type, and the 8C Competizione, the prototype that broke the mould and pushed back the boundaries of Alfa’s sporting tradition. Spirit, innovation and an unmistakable sense of Italian style are values that have been shared by Milan and Alfa Romeo over the years. The Giulietta Sprint’s anniversary is a small part of almost a century of Alfa Romeo, with the company celebrating 94 years in business on 24 June 2004.

Passions for this car still run as high as ever as revealed in a recent survey conducted by the Alfa Romeo Italian Registry which found that 70 per cent of the Giulietta Sprint cars built between 1954 and 1965 are still driven regularly.

Published 20 May 2004 Melanie Carter

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