Alfa Romeo Joins Forces With IAM Fleet

Alfa Romeo 156

 

Alfa Romeo (UK) and IAM Fleet have just announced a joint campaign to promote Alfa Romeo to the business sales market.

As part of the association, six stylish new Alfa Romeo 156 2.4 JTD executive sports saloons have been supplied to IAM Fleet’s new corporate head office in Chiswick, west London.

Alfa Romeo (UK)’s fleet marketing manager Tony Dittli comments:

"We have found the ideal partner in IAM Fleet, whose profile and reputation in driver training is second to none. This provides Alfa Romeo with a perfect platform to promote the exciting Alfa Romeo Business driving package, in conjunction with a need to ensure driver responsibility at all times. In essence, we want to emphasise that the choice of an Alfa Romeo doesn’t in any way compromise business rationale."

IAM Fleet business managers will be driving the powerful but frugal Alfa Romeo 156 JTDs during their daily business, enjoying the considerable benefits of Alfa Romeo’s latest diesel engine technology.

Bob Hinchliffe, IAM Fleet’s UK National Business Manager, says:

"The benefits of low CO2 emissions and reduced fuel consumption for business users are the future of business car use in the UK. We are delighted to be associated with a dynamic, resourceful and prestigious company like Alfa Romeo.

"This is a great opportunity for both companies. There is a natural synergy between us which comes from our presence in the business market and our enthusiasm for promoting each other's products."

The Alfa Romeo fleet sales team will be promoting IAM Risk Management and Occupational Driving Courses, as part of the overall business proposition to both existing business customers and prospects. Meanwhile, IAM Fleet business managers will be promoting the Alfa Romeo range of sporting cars to their business customer base.

Published 19 August 2002 Melanie Carter
 

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