Lovers of Italy, Italian culture and the Italian way of life now have a consumer event dedicated especially to them! Called La Dolce Vita and sponsored by Italian sporting car manufacturer, Alfa Romeo, this Italian festival in London takes place at Earls Court between 8-10 April 2005, and will showcase the very best of all things Italian to a sophisticated audience passionate about Italy and its lifestyle.
"This is an important event for us," says Jeff Culkin, marketing director, Alfa Romeo UK, "because our brand is synonymous with Italian style, vibrancy and passion - values that we also see inherent in this celebration of things Italian."
For three days, London’s Earls Court will take on an amazing transformation to replicate Italy, with its diverse regions, stunning piazzas and its much loved café culture. With mouth-watering food and quality wines to sample, exclusive retail opportunities, properties to inspire those looking for an Italian hideaway, and infinite travel combinations, La Dolce Vita will take the visitor on a pleasurable journey through this truly captivating country.
Separated into different areas, the show ensures that visitors will get the very most out of each area, and as a result appreciate the way in which they fit together to form the ultimate Italian lifestyle event:
Regions - Visitors can journey through the cultural diversity of the Italian regions, with all that they offer.
Travel section - Tour operators and travel companies will be offering the enthusiastic visitor an infinite variety of travel opportunities across Italy. Visitors can choose from a range of impressive destinations on show, including: dramatic cruises from Silverseas Cruises, beautiful villas across Italy from Dolce Vita Villas, grand city breaks from The Turin Group, gastronomic adventures with Italian Secrets, and romantic destinations including magical medieval villages from Magic Italy.
Property Village - Whether it be a secluded Tuscan villa or an elegant apartment in Venice, estate agents and related companies - with their huge selection of properties –such as Knight Frank, Andiamo Homes & International Property Co., Garda Homes and Tombolesi, will help visitors find out how to buy their idyllic Italian retreat.
Food and Drink - Italy is renowned for its stunning food and wine, and this area will offer the very finest that Italy has to offer, creating a gastronomic heaven sure to satisfy the senses! Taste the best of Italy with Italian delicacies from Savoria, to fresh and creamy Italian gelati at Morelli’s. ‘Foodies’ can chat to the team at Caffe Caldesi and discover their excellent cooking schools. The amazing selection of restaurants present at the show such as Reffettorio, Zilli Fish, Zuccato City and Bar Italia are also sure to make your mouth water. Wine lovers can sample an iconic selection of wines from Winecellars of London and Divinius.
Style - Retail therapy with a difference: high quality brands will offer visitors the ultimate in designer accessories, furniture, fashion and of course, glamour! A stunning range will also be on display by the ever innovative Alessi.
Visitors will also be able to join in with ‘live’ features which include:
The Piazza Centrale - the place to relax and feel truly Italian with cafés, top restaurants, fabulous wines from across the country, seating areas and live music that will recreate the heart of all Italian towns.
The Buongustaio theatre - celebrity chefs such as Giorgio Locatelli and Aldo Zilli will share their skills and unrivalled knowledge on how to cook Italian food….the real thing!
The Scuola di Cucina – for those in need of a few tips or just to fine-tune those culinary skills, there is a chance to get hands-on with authentic cooking classes.
The Il Villaggio offers seminars and advice on how to buy property, with lots of exhilarating tales of Italian travel and suggestions for the discerning traveller.
The Galleria Italiana - an overview of the best in Italian style and design.
La Dolce Vita runs from the 8-10 April at Earls Court, London.
Tickets for La Dolce Vita at £12.00 in advance and £15.00 on the door
Show opening times : Friday 12.00-9.00pm and Saturday and Sunday 10.00-6.00pmPublished 3 April 2005