Alfa Romeo has launched a free iPad app version the new Alfa magazine, named "Feel".
The free "Alfa Romeo:The Official UK Magazine" app sits alongside its paper counterpart, which is distributed to over 27,000 Alfa Romeo UK enthusiasts and customers. It is available on the Apple iTunes App Store, and is designed for use on WiFi networks.
The app brings features and photography in the magazine, alongside high definition videos of test drives as well as 360-degree spinning images of each model, sound effects - including the Alfa 8C Competizione supercar - interactive animations and picture galleries.
The London based branded content agency Northstar developed and produced the app, and works in both portrait and landscape modes. Also included in the app is standard equipment lists, interior picture galleries, paint colours and wheel options for every model in the Alfa Romeo range.
Damien Dally, head of brand for Alfa Romeo UK, says: "The new Alfa magazine iPad app is highly creative and interactive and is a key part of our integrated editorial content strategy.
"Our cars always feature the latest technologies, so to produce an app was a logical progression for our quarterly magazine, which is in its fifth year of publication. It now means our customers can catch up on the latest Alfa Romeo news and stories wherever they may be."Published 18 May 2011