Alfa Romeo dealerships across the UK are enjoying a busy 11 days as they launched The Red 11 Event, running from the 17th - 27th February 2011.
The Red 11 Event - 11 being chosen as the number synonymous with Alfa Romeo, having won the famous Mille Miglia endurance race 11 times - is an opportunity for customers to get into the driving seat of the latest Alfa Romeo models, including the executive Alfa Romeo 159, all-new Alfa Romeo Giulietta and sporty compact Alfa Romeo MiTo.
In addition to tempting finance packages, visitors who order a new Alfa during the 11 day promotion will receive an added bonus of a free 'Alfa lifestyle' inspired reward, befitting the marque's core brand values. These include, for the sporty individual, a stylish Alfa Romeo mountain bike, chic Mr and Mrs Smith boutique hotel vouchers for the passionate driver, an iPod Touch for the technology minded individual, and of course for the petrol-head, an Alfa Romeo driving experience designed to demonstrate the racing DNA that's present in every Alfa Romeo car.
Head of Brand at Alfa Romeo UK, Damien Dally said: "The Red 11 Event aims to communicate the Alfa Romeo brand to both new and existing customers. It's an open-arms invitation to meet us, talk to us and to see what we have to offer, as well as a fantastic way to meet like-minded people.
"Alfa Romeo values customers, and by incentivising orders over the event period we are sustaining our standing as a premium brand that rewards its customers with products that appeal to their lifestyles."Published 21 February 2011